Account Director Job at GradBay, Florida, NY

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  • GradBay
  • Florida, NY

Job Description

*Remote role with access to a WeWork 3 days a week Our client is a cultural marketing agency focused on helping brands connect meaningfully with young audiences. They operate across disciplines, combining insight, creativity, and execution to deliver work that sits at the heart of youth culture. Today’s younger generations demand more from the brands they engage with—surface-level messaging no longer cuts through. Credibility and cultural awareness are essential. They help clients navigate this space by grounding their work in real perspectives from young people worldwide. Their global insight community—made up of over 10,000 young individuals—keeps them closely connected to shifting behaviours, attitudes, and trends. This allows them to create campaigns that are relevant, culturally informed, and impactful. From live activations and partnerships to social-led content and large-scale sampling, we build experiences that reach audiences where they live, study, and socialise. With headquarters in the UK and teams across Europe and North America, we collaborate with globally recognised, culture-driven brands to deliver work that builds long-term relevance. About You You’re an experienced client leader with a strong grasp of integrated marketing and a track record of delivering impactful campaigns. You understand how to connect strategy with execution and are confident working across multiple channels. You bring deep knowledge of the North American student and youth landscape, particularly within the US collegiate space. You’ve successfully led campaigns targeting this audience and understand how to translate cultural insight into effective marketing activity. You stay ahead of trends, especially in youth culture, and are comfortable adapting quickly as the landscape evolves. You’ve likely worked across experiential, social, and content-led campaigns, and you’re confident managing timelines, budgets, and stakeholders. You thrive in a fast-moving environment, juggling multiple priorities while maintaining high standards. You’re proactive, solutions-focused, and naturally build strong relationships with both clients and internal teams. The Role This is a senior, hands-on position leading client relationships and campaign delivery across North America. The role is remote-first, ideally aligned with East Coast working hours, with occasional travel required for client meetings, activations, and visits to the UK team. As an Account Director, you will take ownership of key accounts, ensuring campaigns are strategically sound, commercially successful, and delivered to an exceptional standard. You will act as the senior link between clients and the agency, driving both performance and growth. You will also lead and develop a small team, setting direction, supporting progression, and maintaining high levels of output across projects. Working closely with senior leadership, you’ll play a key role in identifying opportunities to expand client relationships, contributing to proposals and pitches, and helping to shape the agency’s continued growth. Key Responsibilities include: Leading client relationships, ensuring strong communication, trust, and long-term partnership growth Overseeing campaign delivery from briefing through to execution and reporting Managing budgets, ensuring profitability and financial accuracy across accounts Identifying and converting opportunities for account expansion and new business Supporting and developing junior team members, fostering high performance Contributing to proposals, presentations, and pitches to secure new revenue Maintaining oversight of timelines, resources, and project quality Experience Required Proven experience in a client services role within an agency environment, ideally at a senior level Strong background in integrated campaigns, including experiential and social-led work Experience working with youth or student audiences, particularly within the US market Demonstrated ability to manage multiple accounts and projects simultaneously Experience leading and developing team members Familiarity with collegiate marketing, including key dynamics within US campuses Key Skills & Attributes Leadership: Confident in managing teams and taking ownership of client relationships Commercial Awareness: Strong understanding of budgets, profitability, and account growth Organisation: Highly structured, with excellent attention to detail across all deliverables Relationship Management: Skilled at building and maintaining strong partnerships Strategic Thinking: Able to connect insight, creativity, and execution effectively Communication: Clear, persuasive, and professional in both written and verbal formats Cultural Awareness: Deep understanding of youth trends, behaviours, and platforms Creativity: Brings fresh thinking and contributes ideas that elevate campaigns Positive Mindset: Energetic, collaborative, and solutions-oriented #J-18808-Ljbffr

Job Tags

Remote work, Worldwide, Shift work, 3 days per week

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